Podcast network · Shure SM7B
Five branded SM7B covers for a top-10 UK podcast network
Five black SM7B foam covers, one logo, printed and delivered in a week so a studio full of identical microphones became identifiably theirs on camera.
Client:
a top-10 UK podcast network
Sector: Podcasting
Date: August 2026
- The brief
- Five Shure SM7B microphones in a London studio, all identical, all on camera for the video version of every episode. The network wanted the show mark on the foam rather than a sticker on the body.
- What we made
- 5 × custom Shure SM7B foam covers in black, single logo position, full-colour dye-sublimated print.
- Why black
- The SM7B is already black. A black cover with the logo reversed out reads as part of the microphone on camera instead of an add-on, which is what a network wants on a set it has already art-directed.
- Turnaround
- Free digital proof first, then 1–2 working days production after approval, printed at our Spelman Street workshop in London E1.
The result
A rack of identical studio microphones now carries the show identity in every camera frame, for less than the cost of a single lower-third graphic. The covers slip off for cleaning and back on in seconds, and reorders print from the same file with no setup fee.
Want the same for your microphones?
Send your logo and we send a free proof before anything is printed. One cover or a hundred, made in London E1.